Several Hot Wheels sets now use a Speed Snap Track System, making it easier (and faster) to put together each course.

Today, Mattel, Inc. announced that Hot Wheels ®, the number one selling toy in the world 1, is updating its tracks and playsets to feature a Speed Snap™ Track System, its most significant track ...

The new Hot Wheels Speed Snap Track System makes assembly easier for the youngest users. As a nearly 60-year-old brand, Hot Wheels has been a playroom staple for generations of children.

Car aficinados, AI geeks -- your new favorite toy has arrived. Hot Wheels has unveiled its AI Intelligent Race System, available for preorder as of Tuesday for $99.99.. As you'd expect from Hot ...

EL SEGUNDO, Calif. - Mattel, Inc. (NASDAQ: MAT), a profitable toy manufacturer with a market capitalization of $6.1 billion and strong financial health according to InvestingPro, today unveiled its ...

Hot Wheels id is a new smart car and track system from Mattel that combines toys and video games where the fun is as much in the physical play as it is on the screen.. It's no easy thing to get ...

But it wasn't cheap, and there was limited compatibility with Hot Wheels' existing orange track system. In 2020 the brand has a few expansions in the works for Hot Wheels ID that should place it ...

Hot Wheels ID gets a lot right, although some may find pricing to be a bit steep. Individual cars cost $6.99 and serve as the most accessible entry point to the new system.

The Hot Wheels team conducted a consumer survey that revealed less than a third of kids ages 3-6 were able to assemble traditional Hot Wheels track sets independently, pointing to a significant ...

New Patented Hot Wheels Speed Snap Track System will start hitting retail shelves in June. EL SEGUNDO, Calif., May 12, 2025--(BUSINESS WIRE)--Today, Mattel, Inc. (NASDAQ: MAT) announced that Hot ...

EL SEGUNDO, Calif., May 12, 2025--Today, Mattel, Inc. (NASDAQ: MAT) announced that Hot Wheels®, the number one selling toy in the world1, is updating its tracks and playsets to feature a Speed Snap™ ...