Some say it’s the little things that make the biggest difference. When it comes to your company’s revenue growth, this philosophy holds true. Businesses don’t close deals — people do. One deal at a ...

The pandemic may have accelerated many organizations’ martech transformation efforts, but the playbook still has its challenges. If there was any benefit from the pandemic, it accelerated many ...

When you sell B2B, you don’t normally sell to just one person. You're selling to a group of decision-makers who have different levels of influence and different positions in the company. Apart from ...

From awareness to advocacy, influencer marketing is no longer just a top-of-funnel play. We’ve all heard it before: “TikTok made me buy it.” Maybe it was a viral skincare product, a trending kitchen ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

Before getting into expanding your online presence, let’s clarify what we mean by “digital footprint.” Simply put, it’s the sum of your online activities and interactions. A robust digital footprint ...

Anyone who has started a business knows firsthand just how important it is for a company to have its own, verifiable identity — especially if you plan on being around long-term. I would argue that the ...

UNIVERSITY PARK, Pa. — The hospitality industry can leverage the gender characteristics of service robots to influence customers’ decisions, according to new research from a team in the Penn State ...

Coffee chain Gloria Jean’s is rolling out new cafe designs in a bold move the company the could change how Australians enjoy their cappuccinos.