Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

Long-form content (e.g. YouTube, podcasts, etc.) can serve your business, too. With more room to nurture leads with in-depth ...

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While consumers increasingly expect social media participation from brands, 2025 brings its own set of challenges for marketers. Notably, the second Trump presidency along with shifting feelings ...

The social media landscape has not been quiet. In the past few years, we've seen it all—the advent of Meta, Threads, and Bluesky, the launch of the Fediverse, and the development of Mastodon. And, of ...

It’s commonly understood that a successful e-commerce strategy requires a paralleled social media strategy. Today’s consumers look to social media for detailed product information, proof of value and ...

Most marketers rely on third-party data such as industry targeting in social media advertising. But it's a lot of waste on companies you can't even work with. And if you're not targeting your exact ...