Deion Sanders continues to leave his mark on sneaker culture. After a year of exciting releases featuring the Nike Air DT Max ...

More than just a haircut. For two decades, Deion Sanders has kept the same barbershop ritual same spot, same barber, same flawless cut. But it's not just about looking sharp; for Coach Prime, a ...

Football legend Deion Sanders has no interest in stopping the Browns from drafting quarterback Shedeur Sanders ...

Typically, teams finishing the previous season on a 6-game losing streak are void of much media coverage or fuss. The post ...

After a year of Deion Sanders' signature Diamond Turf sneakers releases, the original is coming back in 2025. Nike is now ...

Shannon Sharpe and Chad Johnson are backing Coach Prime and the role he's played in the lives of his sons, including Shedeur ...

Deion Sanders appeared on The Late Show with Stephen Colbert on Sunday night to discuss the origins of his iconic "Prime Time" persona and his impactful career. He shared that the moniker "Prime ...

The Nike Air Diamond Turf sneakers sell out in minutes, 30 years after their 1994 debut, highlighting Deion "Coach Prime" ...

Deion "Coach Prime" Sanders is an iconic figure of American culture and his impact in sports, fashion and society makes him ...

Shedeur Sanders may very well be the first selection in this year's NFL Draft just as his father, Deion, has put the Colorado football program on the map as the team's head coach. After a ...

Deion Sanders and Nike got back together again to release the NFL Hall of Famer's signature Air Diamond Turf sneakers.

was Deion Sanders’ first signature sneaker, representing his unmatched versatility as a dual-sport athlete in the NFL and MLB. This iconic silhouette, with its distinctive midfoot strap and bold ...