Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Identity resolution is defined as the process of linking online activity ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Paz, VP at Viant Technology. Despite ...

The identity data market is heating up as companies collect more first-party data and marketers do their damnedest to maintain addressable advertising without cookies or mobile ad IDs. The category ...

Marketers don’t need convincing about the importance of identity resolution. New research from Acxiom, in partnership with ...

Identity resolution—combining all the data and insight you have about your customer into a cohesive and addressable profile—is critical to your ability to drive customer engagement and business ...

The dust has settled on another record-breaking Black Friday and Cyber Monday (BFCM), and brands are left with a treasure trove of consumer data to learn from. Our analysis of this year’s brand ...

With so many competing products and services, it can be challenging for retailers to stand out among the crowd. Shoppers are bombarded with hundreds, if not thousands, of marketing messages daily, so ...

Do your marketing efforts reach your target audience across all devices, browsers and touchpoints, or do you simply send messages using one channel at a time? Do you know what channels a customer used ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bryan Whitaker Identity ...

Identity Application Enables Joint Customers to Improve Data Hygiene Insights and Data Clean Room Collaborations Without Data Leaving the Client’s Snowflake Account LAS VEGAS, June 27, 2023 (GLOBE ...

Every decent marketing strategy underscores how value is created for the customer. But customers can be flighty, irrational and tough to decipher. Engagement with the customer may or may not be ...

MCLEAN, Va.--(BUSINESS WIRE)--A new report published today by Verato and Sage Growth Partners sheds light on healthcare executives’ top concerns and strategic priorities in 2022. Most shockingly, 72% ...