In the high-octane, often skin-baring world of digital fashion, Alfiya Karim Khan is an anomaly. She doesn’t rely on the shock value of a plunging neckline or the viral potential of a sheer dress.

Modern take on Indian ethnic wear has given fresh wind to apparel’s largest selling category, driven by GenZ and millennial ...

Indian contemporary label Lovebirds recently celebrated its 10th anniversary, a significant milestone in its journey of redefining contemporary South Asian fashion. Unlike many labels to have come out ...

The Fusion of Cultures in Bollywood Fashion Having grown up in various countries, these international stars have brought ...

Looking for beautifully designed South Asian pieces to add to your wardrobe- right from a local Austin designer? Bhawna Bangari, the founder and owner of BMatchy, joined to tell us more about her ...

In a world where the fashion industry often grapples with representation, there exists a growing movement that advocates for a more understated yet powerful approach to dressing: modest fashion. While ...

India’s fashion industry is witnessing the rise of brands that are shaping distinct identities across apparel, luxury, ethnic wear, and contemporary lifestyle categories. From heritage-driven labels ...