At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the essential skills to becoming the commercial marketer is market insight. Marketers ...

As the marketing landscape continues to evolve, so too does the way in which its performance is measured. This is especially true in performance marketing, where data, insights and analytics are ...

In today’s digital-first world, businesses of all sizes rely heavily on online visibility to attract customers. Digital marketing agencies play a crucial role in helping brands improve their online ...

ATLANTA--(BUSINESS WIRE)--Adding to its core leadership team, Insight Sourcing Group is pleased to announce the arrival of global brand executive and growth marketing expert, Kristalyn Mumaw, as its ...

To be successful, companies and their marketing leaders need to leverage insights into customer and consumer preferences and behaviors to make strategic decisions that can give them a competitive edge ...

It’s time to redefine ROI as a way of remaining diligent in evaluating what’s working and what isn’t over time, because creating a highly profitable campaign takes time. Instead of thinking of ROI as ...

Data-based efficiency has driven every stage of Alex’s career. From the creation, growth, and successful exit strategy applied to the multiple companies he has been involved with, to his current role ...

From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, ...

The problem isn’t tools or data volume. It’s architectures, decision cycles, and how teams are built to respond.

Jon Greenwood is the CEO and Co-Founder of GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy. Five years ago, experts whispered that the emergence of artificial ...

The place we start with any brand, marketing or communications work for a client, is thinking about their audience. Who are they? What do they care about? What will they find genuinely useful that ...