At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the essential skills to becoming the commercial marketer is market insight. Marketers ...

ATLANTA--(BUSINESS WIRE)--Adding to its core leadership team, Insight Sourcing Group is pleased to announce the arrival of global brand executive and growth marketing expert, Kristalyn Mumaw, as its ...

To be successful, companies and their marketing leaders need to leverage insights into customer and consumer preferences and behaviors to make strategic decisions that can give them a competitive edge ...

As the marketing landscape continues to evolve, so too does the way in which its performance is measured. This is especially true in performance marketing, where data, insights and analytics are ...

Intuition can mislead. Marketing leaders are finding real growth through data-backed decisions—and CX partnerships that pay off fast. In the world today, marketing teams are under enormous pressure to ...

It’s time to redefine ROI as a way of remaining diligent in evaluating what’s working and what isn’t over time, because creating a highly profitable campaign takes time. Instead of thinking of ROI as ...

Data-based efficiency has driven every stage of Alex’s career. From the creation, growth, and successful exit strategy applied to the multiple companies he has been involved with, to his current role ...

In today’s digital-first world, businesses of all sizes rely heavily on online visibility to attract customers. Digital marketing agencies play a crucial role in helping brands improve their online ...

PITTSBURGH--(BUSINESS WIRE)--First Insight, Inc., world leader in Next-Gen Experience Management (XM) that is transforming how companies make better decisions leading to a sustainable future, today ...

Jon Greenwood is the CEO and Co-Founder of GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy. Five years ago, experts whispered that the emergence of artificial ...

The place we start with any brand, marketing or communications work for a client, is thinking about their audience. Who are they? What do they care about? What will they find genuinely useful that ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...