In 2017, after a multiyear effort, Tripadvisor reversed gears and moved away from its Instant Booking initiative, which had it trying to be a hotel-booking site instead to sending its customers ...
It's all about revenue and making TripAdvisor a stickier site to book ... and hotels on TripAdvisor without having to access Viator or third-party sites. Viator already does a lot of Instant ...
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