Old habits die hard. Consider, for example, the outdated and inefficient model of mass media advertising and the its corresponding mindset. That hasn't worked in years. Or how about the single-channel ...

Tony Holmes, group account director with McCann Erickson, offers a nice analogy about the powers of effective integrated marketing. He says, “Good integration gives different channels different roles ...

Integration is a marketing catchphrase of the moment. Its value propositions seems unquestionably strong—the whole of a marketing initiative can be greater than the sum of its multidisciplinary parts ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...