Digital and social media is the new frontier for marketing. The UK’s leading B2B communications specialist, IAS, was determined to stay ahead of the game so, in 2009, it developed a digitally focused ...

Marketing is especially important for small businesses that want to expand their reach. Marketing is an important tool for businesses of all sizes. Small businesses can use marketing techniques and ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...