Direct to consumer marketing is taking off. Why are more manufacturers, CPG companies and B2B brands speaking directly to the end user now more than ever? The growth of ecommerce and data-driven ...

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Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

ValueClick Inc. in Westlake Village has acquired Z Media of Redwood City. Shareholders of Z Media received about 2.7-million shares of ValueClick common stock. The merger is intended as a pooling of ...

Marketing professionals, who only a few years ago were lining up for fewer and fewer positions, are seeing an increase in the number of help wanted ads. As a result, marketing salaries are on an ...

Lester Wunderman, the advertising executive credited with pioneering the hugely successful modern techniques of direct marketing, with sales pitches aimed at targeted prospective customers in their ...