The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

New businesses often have limited budgets, but a killer marketing plan doesn’t have to be expensive. However, it requires time, effort and creativity. You’ll need to encourage innovative thinking ...

When starting a business, a business plan is essential. Whether you are launching an online store or opening a brick-and-mortar shop, having a well-written business plan is crucial to your success. A ...

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