Jaguar dealers warn the brand’s electric transformation lacks a business case, as the entire ICE lineup ends before new EVs hit showrooms.
Jaguar's rebrand took place late in 2024, and more than a year on, we're still waiting to see the British manufacturer's first car under this new strategy in production guise. Becoming arguably the ...
When Jaguar announced nearly five years ago that it would completely reinvent itself as an EV-only ultra-luxury brand, setting its sights on Bentley rather than the familiar and more attainable German ...
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Translated from German, the comments made read as follows: "If we are honest, there is currently no business case for the brand. We have signed that we want to continue with Jaguar in the future.
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