“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

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From Sanrio characters to starry-eyed idol singers, it’s no secret that kawaii (“cute”) culture is huge in Japan. Whole museums and theme parks have been dedicated to the concept of kawaii. Heck, it’s ...

Once upon a time the word cute or " kawaii" in Japanese language and culture referred to an aesthetic that was deemed by the masses to posses the qualities of beauty and refinement. But fast forward ...

Often the perception of Japanese fashion is focused on the outlandish. Imagery of boldly dressed Shibuya teens and collections filled with logo-heavy sportswear gets the bulk of the global attention, ...