Keywords are the cornerstone of search. They help define a company, set it apart from competitors and attract customers in the act of actively looking for a product. Search couldn’t exist without them ...

Having keywords in your URL can help your rankings. For example, our web page describing the value and process of building inbound links to help with rankings has ...

Google search ranking factors can gain and lose prominence over time. A factor that carried a lot of weight with Google years ago may not carry much at all in the present day. A website’s URL is an ...

A Google Groups thread, an advertiser is asking for advice on if Google supports the keyword insertion technique within the display URL. Keyword inserting is a method of dynamically inserting the ...

An interesting detail was presented to me by way of a thread at DigitalPoint Forums named Bolding doesn't work in the search results. The distinction here is that when Google finds a match between a ...

A keyword in a domain name will not help a website rank for that keyword, says Google’s John Mueller. Google’s John Mueller advises SEOs and site owners there’s no ranking benefit associated with ...

Google’s Matt Cutts posted a recent video answering a question about the position of the keywords in the URL. The question asked, does the order of the words in the URL make an impact on one’s ranking ...