After two years of development, the Los Angeles Kings hockey team unveiled a new team logo and design elements Thursday morning. The update features elements from the franchise’s 1990s logo and ...

The Kings' new logo is heavily inspired by the '90s look sported by Gretzky in his peak, but features the 1967 crown and other slight updates. Kari Anderson Contributing writer.

The Los Angeles Kings officially announced their new logo Thursday, unveiling a brand evolution blending old and new design elements. The new logo is similar to the uniforms the club wore in the ...

The Los Angeles Kings showed off their new primary logo on Thursday, which is kicking things back to the days of “The Great One” in the Southland. Still sporting the silver and black, the ...

What Burger King’s New Logo Says About Its Strategy. Burger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s.

The new mascot is based on a figure from the franchise's past incarnation as the Cincinnati Royals, which ended when the team moved to Kansas City in 1972 and became the Kings.

Sacramento Kings point guard De'Aaron Fox is the first signature athlete under the Curry Brand with Under Armour, and details of his first signature shoe were unveiled in a set of photos on Monday.