Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come across K-Beauty products. Known for their sensorial textures, fun ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One of my first introductions to makeup was watching my cousin paint her face with products from various ...

Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most ...

When you think of Korean beauty, an emphasis on skincare is likely what first comes to mind. Maybe you’ve seen a 10-step K-beauty regimen video on YouTube or personally tried some of these unique skin ...

The Korean beauty market is among the top 10 global beauty markets. Korea is one of the few countries with "functional cosmetics." There’s face powder in panda palettes, hand gel in gummy bears and ...

Sometimes, it's not enough to get beauty trend recommendations from people in the country you currently live in. While Korean makeup and 10-step skin care routines (often collectively referred to as ...

You do your 12-step Korean skincare routine every day, but South Korea’s innovative beauty industry has something special for your makeup bag, too. Korean beauty makeup products tend to reflect the ...

All throughout 2017, many Korean cosmetic stores in New York or Harajuku were crowded with shoppers. Reviews of Korean cosmetics and makeup are overflowing across social media, especially on the wide ...

The natural I’m-barely-wearing-any-makeup look has always been a cornerstone of Korean beauty, but last year, into this year, the trend has taken natural to new heights. From eyes and lips to hair, it ...

Editor’s Note: CNN Style has launched a dedicated Beauty section. Read more Beauty stories here. Seoul, South Korea CNN — Aspiring actress Nara Kang puts on a coral red lipstick and gently rubs orange ...