How the company known for building almost went bankrupt and came back by building less.
Marketing chief Julia Goldin says Lego is creating buildings sets around passions that cross demographic boundaries, such as ...
A recent high school graduate is turning his lifelong love of LEGO into a business in Mount Pleasant, where customers can buy ...
The audio version of this story was recorded by the author Noah Fuller. If you notice an error please contact [email protected]. PHOENIX – On a cloudy Thursday ...
Lego expanded its lineup of building sets at the beginning of the month. The toy company, based in Denmark, already brings in billions of dollars each year. Its recent move to add the new sets, which ...
Lego's CMO dishes on the marketing strategies that are driving the $6.7 billion 'kidult' opportunity
You're currently following this author! Click to unsubscribe from email alerts. Author of the CMO Insider newsletter The "kidult" economy is taking off. Toy recipients aged 18-plus represented 16% of ...
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