Twenty years. 2-0. That’s how long it’s been since LeBron James signed his deal with Nike. The same way Bron has given us twenty years worth of epic highlights and dazzling moments, he has also ...

LeBron James entered the NBA in 2003 with the most expectations in decades. What also came with James at the time was a groundbreaking shoe deal — seven years for $90 million, which seemed wild to ...

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The Los Angeles Lakers are probably not adding another Larry O'Brien Trophy to their collection this season. However, that does not mean it will not be another historic season in Hollywood. LeBron ...

Nike and LeBron James are showing love to New York City with the Nike LeBron 23 "Best in Class" basketball shoes.

Fifteen years ago, LeBron James-- then fresh out of high school and yet to play a single NBA minute -- signed an unprecedented, seven-year, $90 million contract with Nike, which famously included a ...

CLEVELAND, Ohio -- Nike released latest version of LeBron James' signature shoes on Monday. The first colorway, called “Reflections,” is a black sneaker with gold accents that “celebrates the defining ...

CLEVELAND -- During the Cleveland Cavaliers' 89-77 win over the Boston Celtics Tuesday night, LeBron James noticed a fan wearing some familiar shoes. Aaron Miller, 16, was recognized during the game ...

The NBA could not have envisioned a better game than what transpired last night between the Dallas Mavericks and the Los Angeles Lakers. Luka Doncic led Dallas to a double-overtime victory with 35 ...

BEAVERTON, Ore. -- LeBron James had some business to take care of before rejoining the Cleveland Cavaliers for training camp. He was at Nike's corporate headquarters Tuesday for the unveiling of his ...

The most important pair of shoes I’ve ever worn are the Blue Zoom Gen 1 LeBrons my Mom got for me just after my 11th birthday. Those shoes that she couldn’t have paid more than $100 for back in the ...