Add Yahoo as a preferred source to see more of our stories on Google. Elon Musk has been pushing the X brand since before the turn of the century, starting with online banking site X.com in 1999. Musk ...

Billionaire Twitter owner Elon Musk launched a long-teased website X.com on Sunday, redirecting the domain to Twitter, and said he will relabel the social media platform’s iconic blue bird logo as the ...

Twitter owner Elon Musk's campaign to rebrand the bird-themed social media platform to X is well underway — but trademarking the new brand and protecting it from legal challenges may be a bumpier ...

Elon Musk formally renamed Twitter “X” in July, cementing the rebrand by bolting the symbol to the top of the social network’s San Francisco headquarters and replacing Larry the Bird, its mascot since ...