Long-form content is still necessary for any business that wants to form a connection with their target audience and help their search rankings while they’re at it. The Fast Company Executive Board is ...

Instagram long-form videos have previously been a possibility the company has ruled out, but its head Adam Mosseri now ...

‘Keep it short’ seems to be today’s marketing mantra. We’re told that in a world of diminishing attention we have mere seconds to make an impact - that we need to get the brand upfront. People want ...

TikTok threw more weight behind long-form content when it announced on Tuesday that its revised creator fund — which pays creators for making videos more than one minute long — is coming out of beta ...

Selects is an AI assistant for long-form video editing, automating multi-camera sync, speaker organization, audio selection, ...

Long-form content is the answer to your SEO and content marketing ROI goals, right? According to marketing experts, the process is far more nuanced. Long-form content is a hotly debated topic among ...

Meet Sonya: A content marketer who’s keen on all the latest fads, like snappy tweets and seven-second TikTok videos. With all that 7-second content consumption, it’s no wonder Sonya is hesitant to ...

Long-form video ads are becoming more prevalent and, with that, arguably more creative. Rich stories are being told within absorbing, cinematic worlds where whatever is being sold is either flashed so ...

The common wisdom about marketing is that people are busier than ever, have short attention spans, and are riddled with ADD – therefore, the only kind of marketing that can work must be concise, clear ...

Although it seems to be the argumentative equivalent of spilling a glass of water into the Pacific with the goal of flooding Sydney, I’m voicing my concern for the humanities in the ever-expanding ...