Known for its peaceful and laid-back atmosphere, presidential tributes, and charming "Antique Avenue," this Wisconsin city is ...

Warm up this winter on a Wisconsin museum getaway. From the wacky to the wow-worthy, discover museums dedicated to all sorts of subjects. Here’s to ...

Wisconsin has so many stunning state parks that it can be hard to decide which ones to visit. Here is a list of the five best ...

Discover the magic of winter in Wisconsin as snow and ice transform the state into a wonderland of exploration. From iconic ...

To the untrained eye, the topographical drama of southwestern Wisconsin can feel out of step with the rest of the Midwest. Steep ridges, bucolic hills and rivers that twist around limestone bluffs.

The Wisconsin Department of Natural Resources is reminding snowmobile riders to follow designated trails and avoid closed ...

MADISON, Wis. -- Tourism spending in Madison and Dane County topped $1.55 billion for the first time ever last year, Destination Madison announced Tuesday. The county saw a record 9.2 million visitors ...

MADISON, (WKOW) — Wisconsin’s tourism industry reached new heights in its third consecutive year of record-breaking growth, Gov. Tony Evers announced Tuesday. The state welcomed a historic 114.4 ...

Shorter river cruises were in demand. Now, itineraries are lengtheningAvalon president Pam Hoffee said that the desire for longhaul travel; interest in garnering more mileage out of air costs; and ...

MADISON, Wis. (AP) -- One of the industries hit hardest by the coronavirus pandemic is showing signs of a rebound in Wisconsin. According to the United States Travel Association's September data, ...

MADISON, Wis. (WSAW) - Wisconsin’s tourism industry saw its third consecutive record-breaking year of economic impact in 2024. On Tuesday, Gov. Evers announced the tourism industry generated a ...