Magners is to launch a multi-million pound TV campaign aiming to get consumers drinking cider this summer, just days after the chancellor, Alistair Darling, increased the duty on it by 10%. The TV ...

In 2005, the Irish brewer C&C launched its Magners Irish Cider to a fanfare in the UK after an earlier launch in Scotland. For the next two years, C&C's marketing offensive made it fashionable for an ...

Anyone who enjoyed a tipple or two in this summer’s blistering sunshine will almost certainly have been tempted to have a Magners... over ice, in a pint glass, of course. Drinking cider with ice is ...

The number of bees worldwide is in serious decline due to the growing use of pesticides, intensive farming, and the impact of climate change. The International Union for Conservation of Nature (IUCN) ...

Nothing says autumn like harvest and bushels of fresh apples, ready for snacking, sauces, and cider! In fact, the tasty sip which is rumored to have been enjoyed by the likes of Julius Caesar and ...

Magners has proved a big hit, but tough competition on price and a desire for something different means it has been de-listed by some pubs. Rosie... Magners has proved a big hit, but tough competition ...

The explosion in popularity of Magners pint-bottled cider in Britain has prompted the Irish company behind the drink to earmark €80m (£55m) for investment in advertising and new production capacity as ...

Add Yahoo as a preferred source to see more of our stories on Google. DUBLIN (Reuters) - Irish cider maker C&C (GCC.I) believes the fall in the value of sterling will give it a competitive advantage ...

CIDER fans need to listen up as Magners is launching a rosé cider this summer inspired by the popularity of pink gin and rosé wine. The blush-coloured booze, which reminds us of pink rose petals, is ...

‘Tis weeks before Christmas and from coast to coast holiday sippers are seeking a new holiday toast. The juice from an apple or Magners by name will whet holiday whistles – cocktails ne’re be the same ...

Since 2003, Magners has rejuvenated the cider category driving “an amazing sales revival” and has become a national phenomenon in the process.1 Existing cider brands have imitated Magners and new ...

The UK boss of Magners has put its recent sales ­revival down to improved relationships with retailers and reduced shelf prices. Speaking exclusively to The Grocer, the boss of C&C's Magners GB ...