What’s the point of a market research survey that could take weeks when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle. The new startup is ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I’ve been working in market research for my entire career spanning a 30-year period, ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

New AI method simulates human shoppers with 90% accuracy, threatening to transform the $80 billion market research industry with synthetic consumer panels.

DENVER--(BUSINESS WIRE)--Quantive, the world’s leading strategy management software and services company, released the findings of its comprehensive study, "The Global State of Strategy 2024." This ...