Hyperke Growth Partners has published a case study documenting the implementation of its outbound lead generation system for ...

In marketing data-driven, companies need to monitor different KPI to ensure the success of their strategies. Among the most relevant are the CTR, ROAS, cart abandonment rate, and conversion rate.

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Here is the latest article in an eWEEK feature series ...

LONDON--(BUSINESS WIRE)--Quantzig is one of the world’s foremost providers of advanced data analytics solutions with business units spread globally. Our advanced analytics solutions and domain ...

NEW YORK--(BUSINESS WIRE)--The health of a brand is determined by its position in the market. Measured by how it ranks in terms of top-of-mind awareness, perceived value, and favorability, among ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

This article is more than 6 years old. “Across the four years of our comprehensive big data analytics study, we see a strong upward trend in adoption and a corresponding drop in those with no plans,” ...

Discover how Five Star Bank, a premier provider of consumer and commercial deposits, loans, treasury services and BaaS, uses TCS Customer Intelligence & Insights™ to deliver AI/ML powered real-time ...

We can talk all we want about what multitouch attribution is, why you need it, and why—if you're not using marketing analytics already—you are falling behind, or at least not getting everything out of ...

Whether you're part of a big, high-tech marketing automation company or a mom-and-pop shop selling widgets out of your garage, positive user reviews and testimonials are invaluable to your business.