Providing your sales reps with a script is necessary to maintain control of the sales cycle. Planning, testing and refining the script is an ongoing process. As you build the script and include ...

Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters. Automation is a holy grail in marketing. But with so many automation methods available, it can ...

SAN FRANCISCO--(BUSINESS WIRE)--Marin Software announced today the addition of MarinOne Scripts to the MarinOne performance marketing platform. By seamlessly integrating Python scripting capabilities ...

In the 21st century, consumers have learned how to pick up on the “canned,” pre-written language businesses use in sales scripts to make their communications with customers come across as more ...

The results? They are mixed, with some being an absolute delight and others being an uncomfortable slog for all involved. Which are which? Only you can be the judge, dear reader. Either way, most of ...