Real-time visibility into recipient engagement for clinical trial operations, sales incentive, HR programs and ...

With the launch of DealRx and the addition of sales automation, we’re helping clients bridge the gap between marketing ...

Investment management firms are navigating a dynamic environment. As a result, many are seeking new ways to differentiate ...

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

Does your business spend too much or too little on sales and marketing? And is that money spent in the right places? To answer these questions, you need to know how much it costs to acquire and retain ...

Indexed universal life insurance has continued to generate interest over the last decade as consumers seek principal protection and investment-linked growth potential in an uncertain equity market ...

Trust is critical when marketing and selling intangibles. We can’t handle or touch everything we buy. Intangible products and services — like consulting services, Software-as-a-Service (SaaS) and ...

In the world of business, it is important that companies are doing what they can to properly position their products to attract the right customers—and then generating sufficient business from those ...

Not too long ago, business headlines were proclaiming the death of marketing. CMO roles were being cut from major brands, and some experts warned that CMOs were becoming obsolete, or at best ...

When marketing a business for sale, the creation of an in-depth, well-structured marketing plan is critical. This plan serves as a roadmap for reaching potential buyers through suitable channels while ...

Cross-Selling in Big Law Is Challenging, but Marketing Leaders Can Help Marketing leaders at Quinn Emanuel, Akin, Barnes & Thornburg and Boies Schiller offered tips on cross-selling and how they ...