Modern marketing at its best is not generic broadcasting. It is highly contextual, deeply relevant and increasingly personal.

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

In the world of business, it is important that companies are doing what they can to properly position their products to attract the right customers—and then generating sufficient business from those ...

Big Law firms have high ambitions to cross-sell multiple practice groups to the same client, in a bid to generate more revenue. But lawyers are time-strapped, and educational and structural issues can ...

Not too long ago, business headlines were proclaiming the death of marketing. CMO roles were being cut from major brands, and some experts warned that CMOs were becoming obsolete, or at best ...

When marketing a business for sale, the creation of an in-depth, well-structured marketing plan is critical. This plan serves as a roadmap for reaching potential buyers through suitable channels while ...

I wanted to combine two interesting topics that today have so much attention in tech companies, social selling and AI. Another reason is that I’ve always had a curiosity on how to do better social ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

IIM Calcutta's executive education programme : The one-year executive education programme is designed to equip mid-career professionals with strategic and practical capabilities in marketing and sales ...

Dubai and Miami continue to define the global conversation around luxury real estate investments. Both markets have become hubs for new developments, branded residences, and cross-border capital flows ...