With self publishing making significant progress over the past decade, aspiring business book writers often look to writing coaches, book sales experts, programs and platforms to learn how to make ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

Marketing and sales go together like bacon and eggs. Well, at least they’re supposed to. Once marketing gets people in the door, it’s the job of sales to seal the deal. But in companies where the two ...

Big Law firms have high ambitions to cross-sell multiple practice groups to the same client, in a bid to generate more revenue. But lawyers are time-strapped, and educational and structural issues can ...

Trust is critical when marketing and selling intangibles. We can’t handle or touch everything we buy. Intangible products and services — like consulting services, Software-as-a-Service (SaaS) and ...

Discover how adaptive selling tailors your sales strategy to customer needs, enhancing client relationships and boosting business success through customization.

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

The Transportation Marketing & Sales Association (TMSA) will host its ELEVATE Conference in Austin, Texas, from June 8–10, 2025, bringing together professionals in sales, marketing, and business ...

When marketing a business for sale, the creation of an in-depth, well-structured marketing plan is critical. This plan serves as a roadmap for reaching potential buyers through suitable channels while ...

One-year executive education programme integrates marketing, sales, analytics & leadership to prepare professionals for senior and C-suite roles. Kolkata (West ...