You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Rankin Carroll, chief brand officer of Mars Snacking, says the company behind your favorite candies ...

Mars is gearing up for Halloween with a wide range of marketing campaigns and activations across multiple brands, including M&M’s, Skittles and Twix. The marketer is betting on a short-form sitcom, ...