The hype around Boba and matcha is not new, but their increasing appeal in India has even compelled the 13-decade-old Wagh Bakri to reinvent itself. The trend mirrors the faster growth of cold ...

India, the world's tea-drinking heartland and home to sprawling tea estates, is witnessing a shift in consumer tastes as its youngest consumers embrace Southeast Asian variants like boba and matcha.

Add Yahoo as a preferred source to see more of our stories on Google. Boba and four toppings - Static Media / Shutterstock / Getty Bubble tea or boba has become a catch-all for a cavalcade of ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Over the last few years, you've probably noticed bubble tea shops at your local mall or popping up in ...

It’s called the menu adoption cycle, and it’s no accident. See how it works, who powers it, and what kinds of ingredients can and cannot make the cut.