At-home Matcha is now a $200 million industry. Dr. Andrew Weil started matcha companies three times. Now, it's finally seeing success as matcha continues to grow in the US.
Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social media trends to premium lattes, its electric green colour and health credentials have made it a ...
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Green gruel? Pea soup? What Westerners thought of matcha when they tried it for the first time
(The Conversation) – “Matcha mania” shows no signs of slowing, with global demand pushing “supply chains to the brink,” as ...
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