Mazda may be one of the smaller Japanese automakers, but its focus on driver satisfaction may be the largest. This week Mazda launches a new ad campaign highlighting its driver-focused approach. "The ...

“Game Changers”: ads created by Garage Team Mazda in Costa Mesa Mazda North American Operations’ biggest advertising campaign since Zoom-Zoom’s debut in 2000 kicks off this month. The Irvine-based ...

A change-minded Mazda North American Operations in Irvine has put its $150 million yearly advertising account up for grabs in what could be a blow to the automaker’s current agency in Newport Beach.

October 1 was somewhat of a coming home for Russell Wager. That's when the veteran car ad agency executive joined Mazda North American Operations as VP-marketing for the U.S. Wager knows the ins and ...

Mazda has made driving safety a theme after the U.S. Senate singled out the carmaker three years ago for broadcasting a Super Bowl ad that appeared to encourage distracted driving. Sen. Jay ...

Mazda North American Operations is sticking with its dealer co-op advertising program, which began last summer, despite complaints from some dealers. Some dealers say it gives them more control over ...

Mazda commercials end with the written line, “Zoom Zoom. Forever,” and there are few who aren’t familiar with that little boy whispering “Zoom Zoom.” But while the tagline might be akin to a diamond ...

Remember the Chevrolet “Real People, Not Actors” series of ads? Deplorable as they may be, someone at Mazda thought that it would be a great idea to use the same formula to make a point about the ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 9 hours 42 min ago By E.J. Schultz - 12 hours 11 min ago By Jon Springer - 12 hours 42 min ago By Parker Herren - 14 ...