For online advertisers, managing campaigns these days can feel like flying blind in a black box. No wonder ad buyers are so willing to hand the keys off to AI copilots and bots. And little wonder, too ...

IAB State of Data 2026 Report Reveals Buy-Side Believes AI-Driven Improvements in Advanced Measurement Could Help Unlock $32B in 1-2 Years NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB ...

A common way to answer the question, "Where do we stand on this project?" is to provide a percent completed answer. A short answer is usually the best way to answer this type of question, but a ...

The construction sector is a major contributor to global climate change, responsible for around 21% of global greenhouse gas emissions. As a result, developers and builders like you must understand ...

The purpose of performance measurement is to help organizations understand how decision-making processes or practices led to success or failure in the past and how that understanding can lead to ...

Measuring the productivity of product development is a complex and multi-faceted task, significantly different from manufacturing operations. Output from manufacturing is increasingly automated and ...

Measuring business value is a challenge regardless of the methodology you use. Our Agile Architect explains how agile principles and practices can be used to ask the right questions. In my last column ...

The cross-platform measurement product has been hotly anticipated by marketers. By Alex Weprin Senior Editor One of Nielsen‘s critical measurement projects, Nielsen One Ads, officially has a launch ...

Rich Kaestner is project director of the Consortium for School Networking’s Green Computing Leadership Initiative. INCREASINGLY, SCHOOL administrators and technology directors are being asked to ...

Unfortunately, this book can't be printed from the OpenBook. If you need to print pages from this book, we recommend downloading it as a PDF. Visit NAP.edu/10766 to get more information about this ...