In the ever-evolving landscape of digital advertising, programmatic media buying has emerged as a cornerstone for brands ...

Media buy is the purchase of advertising from a media company such as a television station, newspaper, magazine, blog or website.

There are three levels of programmatic advertising adoption. If you don't have the time or resources to hire an extra person for programmatic media buying, start with the first level. Level 1.

The mixed bag of ad buying. The common practice of buying media at the domain level (i.e., the “bag”) subjects a media buyer to invest in junk they don’t want. Advertisers spend millions on a mix of ...

I have been planning, buying and executing performance-focused programmatic campaigns through demand-side platforms for eight years. Let’s take a deeper look at this form of advertising, and how ...

The University at Buffalo is pleased to announce that Fahlgren Mortine (FM) has been awarded the media buying contract for the university. Securing an exclusive agency contract is part of the ...