Compared to millennials, Gen Z uses social media more overall, with data showing that 90% of Gen Z use social media platforms ...

M. (1990) “Enhanced Explanations of Word of Mouth Communications: The Power of Relationships,” Research in Consumer Behavior 4.1: 51–83. Chahal, M. (2016) “Social Commerce: How Willing are Consumers ...

Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers.

Taking the consumers’ pulse and understanding their behaviors can help your company better achieve your goals.

The creative track teaches you to imagine, design and create the consumer-facing touch points of strategic communication—mass-media advertisements, social media campaigns, buzzworthy promotions and ...

Through a blend of study and practice, our students learn how media and communication connect people, impact the economy, and shape human experience in meaningful ways. The Media and Communication ...