Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

The media are defined as communication sources that reach a wide audience, such as radio, television, magazines and newspapers. For small businesses, connecting with media outlets is often a prime way ...

October 6, 2005 Product Placement is set to be on the agenda of many advertising and marketing discussions over the next few months thanks to the release of a new report detailing extraordinary growth ...

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail ...

To truly comprehend the benefits of marketing products, one first must understand the difference between marketing and advertising. The writers at Concordia University St. Paul put it succinctly: ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Shoppers are discovering brands and products via social media ads, ...

Key legal issues for companies to consider when advertising on social media or running a contest, sweepstakes, or other promotion through social media platforms, including guidance on preventing ...

Good Peeps retail media agency, led by Shray Joshi, provides CPG brands the resources to thrive in online sales ...

The following essay is reprinted with permission from The Conversation, an online publication covering the latest research. Have you had the experience of looking at some product online and then ...

Roku has announced that James Kelm will join the company as Vice President of Product, Advertising and Media. Kelm will be responsible for driving innovation in ad technology, enhancing audience ...