Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Branding and product marketing are among the most frequently used terms in marketing. While ...

Retail media is now the fastest growing ad-supported digital platform. (Photo Illustration by Kena Betancur/VIEWpress/Corbis via Getty Images) The fastest growing ad-supported digital media channel is ...

Uber has rocketed from no formal ad business two years ago to being on pace to earn more than a billion dollars from advertisers this year. Following the departure of Mark Grether, who spearheaded the ...

This post was created in partnership with Ryff Brands in search of innovative ways to stand out in primetime programming are ...

Roku has announced that James Kelm will join the company as Vice President of Product, Advertising and Media. Kelm will be responsible for driving innovation in ad technology, enhancing audience ...

How much power does a social media ad have? A lot more with radio behind it, according to a new study by iHeartMedia’s Critical Mass Insights, revealing how radio advertising significantly influences ...

Ulta Beauty unveiled a retail media network that leverages data from a rewards program the company claims is the largest in the beauty category, per a press release. The new UB Media platform draws on ...

With its existing base of 25,000 advertisers and significant reach to 500 million enrolled consumers, Mastercard Commerce Media operates both in owned channels as well as bank and other publishing ...

NEW YORK—Fox Advertising announced a number of improvements and upgrades to OneFox, its media platform that unifies inventory and audiences across linear, streaming and digital into a media buying ...

Kuwait is introducing strict licensing rules under a new Media Law requiring social media influencers and celebrities to obtain official approval before advertising products online. Aimed at curbing ...

As the public media company seeks to replace its lost federal funding, NPR has named Mishka Pitter-Armand as Chief Marketing ...