Retail media networks are moving away from static placements toward dynamic, data-driven advertising environments.

New Horowitz survey highlights the growing importance of social media and the shoppable media ecosystem in ways that are ...

TripleLift, the leading Creative SSP, is celebrating a milestone year defined by global expansion, accelerated product ...

The media landscape can change in a snap. A new social media platform could explode in popularity, or a shift in consumer ...

The four-day conference and study tour will bring together the full ecosystem of sales, strategy, innovation, data, creative, and operations leaders from global news media advertising teams, along ...

Roku has announced that James Kelm will join the company as Vice President of Product, Advertising and Media. Kelm will be responsible for driving innovation in ad technology, enhancing audience ...

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail ...

Among major industry titles, The Drum appeared in 12% of the AI responses – placing us right behind Adweek (14%) and Digiday ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Shoppers are discovering brands and products via social media ads, ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

The holiday season is in full swing, but what is considered by many to be the most wonderful time of the year has become a complex maze for marketers. Brands this year are tasked not only with ...