Developed and executed by Y&R, Carat and Posterscope, the agencies created five Mighty Savers mascots to interact with young commuters. The project involves turning the subway into a ‘concept train’ ...
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Young customers from OCBC Bank's Mighty Savers programme will gain access ...
Developed and executed by Y&R, Carat and Posterscope, the agencies created five Mighty Savers mascots to interact with young commuters. The project involves turning the subway into a ‘concept train’ ...
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