Not long after Rihanna debuted Fenty Beauty and its whopping assortment of 40 foundation shades, it became clear prioritizing diversity wasn’t just good for shoppers—it was good for business. Shades ...

Add Yahoo as a preferred source to see more of our stories on Google. The Kardashian matriarch stars in a new campaign for MAC’s Studio Fix Foundation, which promises 24-hour coverage in ...

Achieve a natural-looking color with one of these blushes inspired by Stranger Things. Choose from two shades: Friends Don't Lie (a soft pink blush) and He Likes It Cold (a burnt-red blush). A MAC ...

MAC Cosmetics is going big on skin — even when it comes to makeup. The brand’s new Studio Radiance Serum-Powered Foundation, $46, features an 80 percent serum base and aims to serve as the ...

Struggling to find your perfect foundation shade online? From understanding undertones to using virtual try-on tools, here's ...

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