In a challenge brought by Eli Lilly and Company, BBB National Programs’ National Advertising Division recommended that Noom, Inc. modify or discontinue its Microdose GLP-1 RX Program “A Smaller Dose.

Noom is looking to raise awareness and boost subscriptions for its namesake app, whose goal is to change the way people think about improving their health. The company this month expanded its ...

‘Tis the season for wishful thinking. The start of a new year often sparks new eating habits, well-intentioned gym memberships and the shedding of vices. It’s also all about advertising for things to ...