Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition.

2024 was a year of hectic change for ad measurement. Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to ...

As we step into 2025, the digital marketing landscape is transforming faster than ever before. Artificial intelligence, data privacy, and human-centric storytelling are reshaping how brands connect ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Digital marketing is poised to evolve in unprecedented ways this year. Due to rapid ...

In today’s interconnected world, various themes, including digitalization, culture, industry, society, technology and social media, constantly influence one another. Innovation in any of these areas ...

Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For online retailers that want to stay relevant and competitive, it’s important to stay on top ...

BERLIN, Germany, July 29, 2025 (EZ Newswire) -- Generative AI, the Search Generative Experience (SGE), and multimodal chatbots are changing the rules of the game for marketing departments. Visibility ...

In a world that’s increasingly online, the creator economy is primed for the spotlight. Digital video consumption has reached an all-time high, led by creator content, and advertisers are shifting ...

Successful marketing today relies on strategy that blends creativity, timing, and precision. Every campaign must connect business goals with consumer behavior in a constantly changing digital world.

NEW YORK--(BUSINESS WIRE)--Smartly.io, the leading digital advertising platform for creative and performance marketers, today announced new research outlining how companies are using automation and ...