In science and health, we are often looking for results that are considered to be “statistically significant.” The golden rule is if the p-value is less than 0.05, then the result is statistically ...

Researchers from Northwestern University, University of Pennsylvania, and University of Colorado published a new Journal of Marketing study that proposes abandoning null hypothesis significance ...

Imagine, if you dare, a world without P values. Perhaps you’re already among the lucky participants in the human race who don’t know what a P value is. Trust me, you don’t want to. P stands for ...

After a study is conducted that produces a scientific conclusion, what is the probability 1 that the conclusion is correct? In the case of research that involves hypothesis testing, the scientific ...

Research and statistical analysis help us understand how the world works, how effective medications and treatments are, what influences our health, the best approach for business practices, and much ...

During his Ph.D. research, mathematician Tyron Lardy worked on a new approach to hypothesis testing. Instead of the traditional p-value, he uses so-called e-values. These turn out to be more ...

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A small p-value often means the observed data effect is statistically significant. Set a significance level to compare with the p-value to validate investment hypotheses. Utilizing p-values in Excel ...

Researchers from Northwestern University, University of Pennsylvania, and University of Colorado published a new Journal of Marketing study that proposes abandoning null hypothesis significance ...