Bill Gates once said, “If I was down to the last dollar of my marketing budget, I would spend it on public relations.” That’s sage advice, but what is public relations or PR? PR is not a science. It’s ...

Public relations campaigns like the one that helped "sell" the Gulf War have gained criticism for deliberately altering perceptions. Media and stakeholder groups have accused public relations ...

At first blush, it's a no-brainer that the PR industry could use a much stronger and enforceable Code of Ethics. The industry is rife with bad practices and shoddy, over-priced work, which is why we ...

Public relations is an import part of any organization’s marketing strategy. In fact, PR professionals help organizational leaders maintain an ethical mindset. There are constant issues that ...

This month has been a significant one in the world of public relations ethics. September is Ethics Month for the Public Relations Society of America, where folks are promoting the theme of “The New ...

Among my favorite films is Roman Holiday, an enduring classic and spiritual forerunner to today’s rom-coms, released this month in 1953. In the event you’re not familiar with it, Roman Holiday is the ...

FUELLED by the growth in global communications and connectivity, the public relations industry has grown massively. Now, the challenge is to ensure that professionalism is raised and sustained around ...

Women in public relations are more likely than men to seek allies and form coalitions before they give ethics counsel to senior leaders, while men are more likely to rely on presenting research, ...

“Journalism is printing what someone else does not want printed (or published); everything else is Public Relations.” – Attributed to George Orwell That quote by author George Orwell has been making ...

Opinions expressed by Entrepreneur contributors are their own. Public relations campaigns like the one that helped “sell” the Gulf War have gained criticism for deliberately altering perceptions.

Public relations campaigns like the one that helped "sell" the Gulf War have gained criticism for deliberately altering perceptions. Media and stakeholder groups have accused public relations ...