Prime Hydration LLC, the sports drink maker founded by influencer Logan Paul, scored a preliminary win in court Thursday ...

Prime is a popular energy drink brand - and some of its flavors are better than others. We sampled several bottles to see which had the best overall flavor.

The US Olympic and Paralympic Committee’s (USOPC) lawsuit against Logan Paul’s Prime Hydration has been settled.

Long queues, grappling shoppers and even headfirst dives into shelves. That's what Prime Hydration - a drink promoted by YouTubers KSI and Logan Paul - has sparked in shops around the UK.

Prime is causing hysteria among children who see the drink as a status symbol ... to three or four bottles per customer, and in some cases by moving it behind the counter alongside cigarettes ...