50+ QR Code usage statistics 2026: Consumer and marketing data

QR Codes are no longer something people “try.” They’re something people use every day, whether it’s scanning a restaurant ...
Marketing Dive

QR code test drives 27% of in-store Starbucks customers to trial app

Correction: A previous version of this story did not make it clear that 1App, and not Starbucks, ran the QR code test. The InstantScan service from 1App attempts to provide a solution for marketers ...
Retail Dive

Brookstone tests QR codes to drive in-store, catalog sales

Retailer Brookstone has rolled out a QR code test campaign in 30 stores, as well as in its catalogs to provide consumers with product information and increase sales. The multichannel gadgets and gifts ...
The New York Times

Atlantic League to use QR codes on baseballs this season in latest test

The Atlantic League has long been baseball’s No. 1 test lab. And now it’s at it again. QR codes on baseballs? They’re coming to an Atlantic League game near you this season. It sometimes feels these ...
Mashable

YouTube tests AI live-chat summaries and channel QR codes — how to access them

AI-generated live chat summaries and channel QR codes are currently being tested on the YouTube platform. Credit: Sheldon Cooper/SOPA Images/LightRocket via Getty Images There are some new features ...