A brand rolls out a freshly redesigned website. The new layout feels crisp, the visuals are on trend, and the launch gets applause from the team. For a week or two, it’s all positive energy. Then ...

A website redesign is essential for remaining competitive, but for multi-location businesses, the risks are much higher. Stripping away the local relevance that drives traffic to location pages can ...

It was a long week. My team had just wrapped up a redesign project where we migrated a corporate site with more than 3,000 pages from one content management system to another. On paper, the goals ...