When it comes to bicycle technology, Sram is a brand that has gained the trust of a wide range of cyclists all over the world. Its products have always been about performance, and its top-range ...

As a cyclist, Alan Fischer had thought about tire pressure before. But it wasn’t until he started developing SRAM’s TyreWiz, a wireless tire pressure sensor, that Fischer, a software engineering ...

If you’ve been reading my e-bike content here on InsideEVs, then you know full well that the technology surrounding electric bicycles is advancing at a rapid pace. As more and more tech gets thrown ...

Component maker SRAM has developed a wholly new, and ultra eco-friendly, component group creatively dubbed RE-cycle, partially in response to some environmentalists who have expressed criticism of the ...