I’m a fan of clever, or corny, business road signs. Usually. But there’s a dentist office near home that irks me. One of their rotating messages reads: “Safety first. Who are we kidding? Coffee first.

A slogan in the marketing world typically is a short, catchy phrase that tries to convey the benefits potential customers can expect when choosing a company’s product or service. Ideally, the slogan ...

Highway safety signs are hardly high art. They’re the Hallmark greeting cards of the road, pithy enough to elicit a muted chuckle before you toss them in your brain’s recycling bin. They may have a ...