Advertising, promotions, social media and public relations all support marketing strategies using different and specific methods. Sales promotions are temporary deals, events and ways of communicating ...

Sales promotions are one of seven components in an overall promotional mix. The objective of a sales promotion is to increase the perceived value of a product using price deductions or a combination ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Chief Media Officer Benoit Vatere explains where the performance marketing platform’s new tool fits in the beverage brand’s full-funnel marketing.

Tammy Sons is the CEO of TN Nursery and an expert plant advisor who studied horticulture. She enjoys her family, the outdoors and nature. The return of cooler weather signals the start of the holiday ...

FORT LEE, Va. – Commissary shoppers who resolve to save more and eat healthier in 2022 can greatly help themselves by taking advantage of special in-store promotions and coupons, according to the ...

For decades, Connecticut officials have been trumpeting the annual sales-tax-free week, including this year’s promotion, which begins Sunday and runs through Aug. 23. But such sales tax holidays ...

ASHLAND CITY, Tenn. — A.O. Smith Corporation announced the promotions of two team members who have played key roles in delivering sales growth for A.O. Smith and elevating its brand offerings with ...

You won't want to dawdle. The sale cuts the price of Xbox One accessories and games but is good only Friday and Saturday. Lance Whitney is a freelance technology writer and trainer and a former IT ...

After operating for 22 months without a sales director, the Arkansas Scholarship Lottery has promoted a regional sales manager, Mark Hearn, to the post. Lottery Director Eric Hagler announced Hearn’s ...