MTS Seating has promoted three executives to senior leadership roles, strengthening its sales and marketing strategy across ...

Investment management firms are navigating a dynamic environment. As a result, many are seeking new ways to differentiate ...

With the launch of DealRx and the addition of sales automation, we’re helping clients bridge the gap between marketing ...

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

Nutshell reports that AI tools are transforming sales, enhancing efficiency and productivity, but success hinges on data quality and implementation strategies.

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

For decades, businesses have wrestled with one persistent challenge: aligning marketing and sales. This isn’t new, and it’s not going away anytime soon. Different personalities, departmental cultures, ...

Does your business spend too much or too little on sales and marketing? And is that money spent in the right places? To answer these questions, you need to know how much it costs to acquire and retain ...

Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When these two departments are out of sync, it creates a ripple effect across an organization that ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Sales and marketing roles rank among the most impacted by AI. Writing, research, and communication tasks are where AI performs best. Tasks requiring creativity, strategic thinking, or in-person ...

A “reimagined” advertising sales and integrated marketing division at Sinclair Inc.’s broadcast group and a “dynamic new brand focused on news-news content and original programming” has been launched ...