John Mueller answered a question about why a site that ranked for one keyword phrase didn’t rank for what they said was a synonym for the same phrase. John answered the question in general terms, ...

I started by Googling ‘funny pets’, and Google came up with a number of highly relevant results. I went ahead and then searched for ‘hilarious pets’ and Google came up with a different set of results.

As blogs and SNS became widespread, anyone could write sentences without hesitation easily, but among those who are particular about sentence quality, once or twice faced their own vocabulary skills I ...